Lead Services

Lead Lifecycling uses a combination of expert content, targeted email communications and behavioral data to nurture, score and qualify prospects. Our marketing automation and contact qualification techniques accelerate leads through the funnel, delivering prioritized marketing qualified leads for your sales teams.

Simple Details

  • Lead nurturing is an engagement-based marketing program
  • Lead scoring based on profile of lead and behavioral actions
  • Content prep takes 6-8 weeks
  • Program runs 2 months

Useful for:
• Qualifying leads
• Creating nurturing content

Penton Marketing
Related Projects