Lead Services

Our Lead Touch Program maintains a conversation with webinar leads to move them toward a follow-up action. The program includes an Executive Summary of webinar highlights for those who didn’t attend, an easy-to-share file for those that did, and another lead generation vehicle to add to your website.

Simple Details

  • Follow-up emails sent at intervals
  • Co-branded marketing piece included that summarizes key highlights from webinar
  • Attendees and registrants-only targeted separately
  • Summary reporting at close

Useful for:
• Generating leads
• Nurturing qualified prospects
• Creating content

Penton Marketing
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